Turning consumer needs into successful user-centered experiences.
Lead UX Architect | NCR | Atlanta January 2018-August 2020
Provides UX strategy and design for the mobile banking app (averaging a 4.7 rating in Apple/Google stores) across 600+ financial institutions serving
10 million consumer and business end-users in the U.S.
Created interaction flows, customer journeys, information architectures and low to medium-fidelity prototypes to support iOS and Android work.
Coordinated with visual designers and development teams to ensure mobile
design guidelines and best practices are met.
Collaborated with the user research team to identify tasks, product features and concepts for user testing to share with stakeholders and greater team.
Contributed to innovation and roadmap opportunities through internal design- thinking workshops and client-facing research collaboratives.
Utilized analytics to identify issues or successes.
Key projects - Card Management, Mobile App Redesign, Cardless ATM,
Mobile Wallet, Multi-factor Authentication, Conversational Banking (Chatbot), User Alert Preferences, Saving Tool Concept
Senior Manager User Experience | Altisource | Atlanta November 2012-May 2018
Founded and currently manage Hubzu.com's first designated UX team, building an A-caliber group of UX and visual designers. Charged with improving UX for responsive design properties through quantitative/qualitative research.
Established UX design as the first stage for Web/Mobile development by instituting a user-centered design (UCD)approach with the cross-functional team.
Page-Abandonment-Improvement: Reduced page-abandonment rate by 25% after implementing a responsive site and improving functionality, design and navigation based on user research and analytics results.
Visit-to-Buy Improvement: Bids increased 84% with a 100% increase on mobile and 56% on tablet. Conversion increased 6% on desktop 9% on mobile and 4% on tablets with the first 2 months of launch.
Charged with improving UX for responsive design properties through quantitative/qualitative research.
UX Lead | Mobients | NYC
February 2011-September 2012
Co-managed the redesign for the Bloomberg ‘Anywhere’ iPhone and iPad apps used by 350,000 professional subscribers worldwide using a mobile-focused approach to UX design, content strategy, and user testing. Facilitated collaboration sessions and workshops with Bloomberg client, users and design team.
Led the UX redesign for the News, Markets, Equity and Monitors tracks ensuring design standards and quality.
Won Grand Prize award: 2012 User Experience Awards in NYC for the mobile app design.
Contributed to UX and IA design solutions for complex Fortune 500 B2B and B2C projects including web site and mobile design. Expertise in user research, persona development, requirements gathering, UX design, navigation systems, in-lab usability testing. Client experience including but not limited to: State Farm, AT&T, Southwest Airlines, Amway Global, Belk Stores and Citrix.
New Launch: Delivered one of the highested visited 2008 Olympics news site in Latin America hosted by leading news agency in Brasil
Won New Business: Participated in successful client pitches for AT&T Wireless, Burt’s Bees and Home Depot.
UX EXPERTISE / TOOLS
DISCOVERY: User Research
DESIGN: UX Strategy, Interaction Design
PROCESS: Lean UX, Agile, Mentoring Junior IAs
PROTOTYPING: Sketch, Figmap, Photoshop, Mural
TESTING: On-site Usabilityand A/B Testing
GRAND PRIZE at 2012 User Experience Awards, the premier international design competition based on "Best User Experience", for the Bloomberg Anywhere iPhone redesign.