Portfolio: Amway Global: Ecomm



This was a complete rebranding for Amway, across 100 countries to provide retail and individual business capabilities online. My input was the redesign of the Shopping Navigation schema, taxonomy and layout.


Navigation: Existing taxonomy was more enterprise-focused. Checkout Flow: Accommodate diverse flows for consumers and Amway indivdual business owners.


Navigation: Restructured navigation schema, taxonomy and metadata to be more user-focused. Worked with Endeca, Content and Technical teams to ensure capability. Checkout accommodated different user types.

Project Details

Client: Amway Global

Date 2010

Visit Site Amway Global

ROLE: Sr. Information Architect | Razorfish Information architecture/Taxonomy,Interface Design

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