Overview
Belk is a retail department store in 10 Southern states and recently aquired the Parisian brand. Research was conducted to discover brides attitudes, unmeet/unspoken needs and goals as well as detemine Web site offerings.
Challenges
Provide a solution that catered to various persona types.
Results
Enable social strategies and recommender tools
Project Details
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ROLE: Sr. Information Architect | Razorfish User Research, Strategy, Concepts, Interaction Design