SF Insurance

Telling the State Farm story


The largest auto insurer in North America, is more than just about banking and insurance services.It has a rich legacy of touching peoples' lives from other aspects including community involvement to catastrophe response activities.


Telling the story to a wide audience of industry analysts, media industry, consumers, partners and agents. Positioning the brand as "This is not your father's insurance agency."


Utilizes tagging and metadata to enhance filtering, search and sorting for this content rich site. Introduced extensive use of rich media to tell the story through interactive animation, video, as well as utiiizing social channes to tell and spread the story about this company.

Project Details

Client: State Farm



ROLE: UX Lead | Razorfish Competitive Analysis, Taxonomy, Interface and Interaction Design, Social Strategy

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