UX Whisperer

Turning consumer needs into successful user-centered experiences.

Senior Manager User Experience | Altisource | Luxembourg
November 2012-Present

Founded and currently manage Hubzu.com's first designated UX team, building an A-caliber group of UX and visual designers. Charged with improving UX for responsive design properties through quantitative/qualitative research.

  • Established UX design as the first stage for Web/Mobile development by instituting a user-centered design (UCD)approach with the cross-functional team.
  • Page-Abandonment-Improvement: Reduced page-abandonment rate by 25% after implementing a responsive site and improving functionality, design and navigation based on user research and analytics results.
  • Visit-to-Buy Improvement: Bids increased 84% with a 100% increase on mobile and 56% on tablet. Conversion increased 6% on desktop 9% on mobile and 4% on tablets with the first 2 months of launch.
Manager User Experience | Mobients | NYC
February 2011-September 2012

Co-managed the redesign for the Bloomberg ‘Anywhere’ iPhone and iPad apps used by 350,000 professional subscribers worldwide using a mobile-focused approach to UX design, content strategy, and user testing. Facilitated collaboration sessions and workshops with Bloomberg client, users and design team.

  • Led the UX redesign for the News, Markets, Equity and Monitors tracks ensuring design standards and quality.
  • Won Grand Prize award: 2012 User Experience Awards in NYC for the mobile app design.
Senior UX Architect | Publicis-Razorfish | Atlanta
July 2004-February 2011

Spearheaded UX and IA design solutions for complex Fortune 500 B2B and B2C projects including web site and mobile design. Expertise in user research, persona development, requirements gathering, UX design, navigation systems, in-lab usability testing. Client experience including but not limited to: State Farm, AT&T, Southwest Airlines, Amway Global, Belk Stores and Citrix.

  • New Launch: Delivered one of the highested visited 2008 Olympics news site in Latin America hosted by leading news agency in Brasil
  • Won New Business: Participated in successful client pitches for AT&T Wireless, Burt’s Bees and Home Depot.

Sr. Information Architect | EzGov-ChoicePoint | Altanta, GA
July 2001-July 2004
Information Architect | IBM Center for e-Innovation | Altanta, GA
Summer 2000

  • Exceeded Transaction Expections:Credited with key role in driving one million successful online U.K. tax filing transactions in the first year of launch. (2004)
  • Channel Launch: Worked on Harrah.com’s booking site that that was designated one of the “Top 10 Most Innovative Web Sites in Nevada” by the Internet Business Alliance. (2001)
  • DISCOVERY: User Research, Competitor Analysis, Requirements Gathering
  • DESIGN: Information Architecture, Taxonomy, Interaction Design
  • PROCESS: Lean UX, Agile, Mentoring Junior IAs
  • PROTOTYPING: Axure, PhotoShop, Indesign, Omnigraffle
  • TESTING: On-site Usability and A/B Testing